Agency sales transformation

Despite recent structural shifts in the distribution landscape, agency continues to be the largest channel in life insurance. For many insurers, without banking partner, agency represents the most viable option to become a large scale player.

Recent regulatory upheavals have left the agency channel unviable at its current cost structure. That said, top quartile players have been able to differentiate themselves from the average through industry leading practices in agency management. Si-Creva brings to its clients a packaged solution that clients can use to significantly grow agency channel and / or boost agency performance. We support clients with both smaller idea level topics as well as on large scale transformation. These solutions include:

  • Channel expansion / branch buildout – including smart location strategy for choice of centre and micro-market based approach to location of branch within a large centre. We have also developed standardised recruitment tools that clients can use for instant deployment for agent and agency manager recruitment.
  • Onboarding and capability building – We have built expertise in providing a well defined early tenure support model with a segmented training methodology, it also includes with in situ training for line managers as an integral part of field training
  • Sales management processes – These include instutionalising a rigorous and disciplined branch rhythm (performance dialogues, huddles, unit meetings) as central to sales management; design of KPIs and incentives that are aligned with the overall quality and growth objective
  • Technology and operational enablers – building customer intelligence on the back of data led analytics and seamlessly integrating it with the sales process to increase sales throughput