CASA growth

Si-Creva has developed industry leading practices that can help banks boost their CASA ratio by as much as 10 percentage points. The team has designed and implemented these initiatives at multiple PSU and private sector banks. We have developed proprietary tool kits and methodology for instant prototyping and deployment at clients. Elements of our CASA growth solution involves:

  • Branch re-design to re-orient it to become a sales and service engine
  • New sales operating model focussed on service to sales and a robust leads management system
  • Transformation from a product centric to a customer centric approach to product and service innovation
  • Performance management and governance model re-design

Capability building as a core fulcrum to achieve sustainable results